Ipic Media. Tell your story.

Every brand has a story. We make sure the world hears yours.

A creative marketing studio at Ipic Aurora, Durbanville. Built inside the Ipic Group, now working with brands beyond it.

Tell us your story

Chapter one. The story you are not telling

Behind the camera, and the one belief we hold.

A videographer's hand holds a camera in the foreground, filming a smiling man in a gym.
Behind the camera on a gym shoot. The crew at work.

Ipic Media is a Cape Town-based creative and marketing agency built on one belief: when you tell your story with clarity and purpose, everything changes.

Marketing isn’t about persuading people to choose you. It’s about revealing why you were the right choice all along.

We don’t just market brands. We give them a voice.

Chapter two. Built inside a group with real stakes

Where we come from: the Ipic Group’s own centres.

Ipic Media was built inside one of South Africa’s most dynamic property and hospitality groups, the Ipic Group. That means we’ve built, tested, and proven our approach across real businesses with real stakes. Now we bring that same capability to external brands who share our spirit of excellence, purpose, and care.

See behind the scenes.

The express entrance of Ipic Shopping Centre Soneike: a dark slatted facade, Ipic signage and open glass doors under hard midday sun.
Ipic Shopping Centre Soneike. Express entrance.
The arched entrance of Ipic Active in Aurora with its round sign above the doors.
Ipic Active, Aurora. The entrance.

Chapter three. What we provide

Each service with a photograph of it happening.

  1. Graphic Design & Brand Creation

    Where creativity meets strategy: visual identities that elevate your brand.

    The Sandbox Quarry Craft at Ipic Play, Aurora.

    The Sandbox Quarry Craft at Ipic Play: a corrugated container wall with the Sand Box logo, a row of hard hats and toy diggers on a sand pit.
    The Sandbox Quarry Craft at Ipic Play, Aurora.
  2. Videography & Photography

    Photography and video, shot by the crew on location.

    On set at a pizza shop shoot.

    On set at a pizza shop: a woman opens a pizza box at a tiled table while a camera fills the foreground.
    On set at a pizza shop shoot.
  3. Digital Marketing & Content Creation

    Shoots, edits and the posts they become.

    Reviewing an edit.

    Two people seen from behind review a photo edit on a laptop at a wooden table.
    Reviewing an edit.
  4. Social Media Management

    Posts planned, written, scheduled and approved on one calendar.

    A month of tenant posts on the content calendar.

    A content calendar on screen, close up: a month of scheduled tenant posts with approved buttons.
    A month of tenant posts on the content calendar.
  5. Activations & Events

    Events and in-centre activations, photographed as they happen.

    Outdoor cinema night in a centre courtyard.

    Adults and children sitting in camping chairs in a centre courtyard, facing a large inflatable screen.
    Outdoor cinema night in a centre courtyard.
  6. Interior Design & Innovation

    One of the four specialisms the studio names, alongside photography, videography and graphic design.

    Ipic Play Café signage and entrance, Aurora.

    The Ipic Play Café entrance: a painted sign reading Craft, Play, Connect above the door and a chalkboard on the step.
    Ipic Play Café signage and entrance, Aurora.

All six, in detail. Not sure? Let’s chat.

Chapter four. The people behind your story.

The team. Carry the studio light across the room.

A crew of creatives, strategists, and storytellers. Each one obsessed with doing their best work.

Move across the spread, or tap a portrait, to carry the studio light.

Motion is off, so tap or click a portrait to see the studio-light series.

  • Schalk Meintjes Creative Director
  • Dirk Marais Art Director
  • Riyago Maartens Director of Photography
  • Nicola Vermeulen Tenant Liaison
  • Patrick van der Vyver Video Editor / Designer
  • Kaera Bouwer Marketing Specialist
  • Jordy Floquet Marketing Specialist

More about the people and the group.

Chapter five. Across the table

Ipic Aurora, Durbanville, from above.

Tell us what you are making and who it is for. We will tell you what we would do with it.

Tell us your story

Or start a brief in writing.

Ipic Aurora Shopping Centre from above: a long roof of solar panels, the parking around it and the streets of Aurora beyond.
Ipic Aurora Shopping Centre, Aurora, Durbanville, from above. Aerial view: Google Earth.
Ipic Aurora Shopping Centre and its parking from the air, with the Durbanville hills behind.
The centre and its parking, from the air.